Last updated: April 19, 2023

This Privacy Policy (“Policy”) sets out how KEEN, Inc. and its subsidiaries (“we”, “us”, “our”) collect, use, process and disclose information about you when you visit and/or place an order for our products through one of our branded KEEN websites (the “Websites”) or when you otherwise interact with us, such as in our stores, at an event, through our customer support channels, or on social media.

The information we collect about you depends on how you interact with us. In this section, we describe the categories of information we collect and the sources of this information.

Information You Give Us

We collect information you provide directly to us. For example, information provided when you create an account, fill out a form, post a review, make a purchase, correspond with us, request customer support, or enter into any of our competitions, promotions, sweepstakes or surveys.

The types of information that we collect include name, email address, telephone number, username and password, date of birth, billing and shipping addresses, photos, videos, stories and any other information you choose to provide. If you make a purchase from us, we work with a third-party payment processor to collect and process your payment information.

If you access and use our Pro Sites, we or our third-party verification providers may collect other information from you to validate your identity and employment status at an eligible partner, including photographs of your paystubs/pay slips or your work email address.

Information We Collect Automatically

We automatically collect certain information about your interactions with us, including:

Transactional information: When you make a purchase or return, we collect information about the transaction, such as product details, purchase price, and the date and location of the transaction.
Device and usage information: When you visit our Websites, we may automatically collect information about how you access our Websites, including your IP address, log-in information, browser type and version, browser plug-in types and versions, operating system and platform. We also collect information about your activity on our websites, including URL clickstream to, through and from our Websites, download errors, length of visits to certain pages and page interaction.
Information collected by cookies and other tracking technologies: We collect information about your interactions with the Websites using cookies, web beacons and similar tracking technologies. These technologies help us improve our Websites and your experience, see which areas and features of our Websites are popular, and count visits. For more information about the cookies and other tracking technologies we use, and the choices available to you, see the Cookies and Other Tracking Technologies section below (or click here).
Video and images: We collect video recordings and photographs in our stores for security, fraud, and loss prevention purposes.

Information We Collect from Other Sources

We obtain information from other sources. For example, we may collect information from third-party platforms like social media if you use those platforms to access the Websites (or vice versa). We also collect information from identity verification services, advertising networks, marketing and advertising companies, market research companies, data analytics providers, mailing list providers, and data co-ops, such as your contact information and information about your previous purchases from other companies and product preferences. We also obtain information from our wholesale partners and other third parties that sponsor events that we participate in, such as contact information and participant feedback.

Information We Derive

We may derive information or draw inferences about you based on the information we collect. For example, we may make inferences about your approximate location based on your IP address or infer that you are looking to purchase certain products based on your browsing behavior and past purchases.

Use of Information

We use the categories of information we collect to operate our Websites and to deliver the products you order. We also use the information we collect to:

Provide, maintain, and improve our products and Websites;
Personalize your experience with us;
Send you technical notices, security alerts, support messages and other transactional or relationship messages;
Communicate with you about products, services, and events offered by KEEN and others, and provide news and information that we think will interest you (see the Communications Preferences section below for information about how to opt out of these communications at any time);
Provide and administer our loyalty program;
Monitor and analyze trends, usage, and activities in connection with our products and Websites;
Target advertisements to you on third-party platforms and websites (for more information and to opt out, see the Targeted Advertising and Analytics section below);
Facilitate contests, sweepstakes, and promotions, and process and deliver entries and rewards;
Detect, investigate, and help prevent security incidents and other malicious, deceptive, fraudulent, or illegal activity, and help protect the rights and property of KEEN and others;
Comply with our legal and financial obligations;
Carry out any other purpose described to you at the time the information was collected.

We engage others to provide analytics, serve advertisements, and perform related services across the web. These entities may use cookies, web beacons, device identifiers, and other technologies to collect information about your use of our Websites, including your IP address, web browser, mobile network information, pages viewed, time spent on pages, links clicked, and conversion information. This information is used to deliver advertising targeted to your interests on other companies’ sites or mobile apps and to analyze and track data, determine the popularity of certain content, and better understand your activity. Some of our advertising partners enable us to translate your email address or phone number into an identifier that can’t be used to identify you personally. Our advertising partners then use that unique identifier to show ads that are more relevant to you across the web and in mobile apps. Some of the activities described in this section may constitute “targeted advertising,” “sharing,” or “selling” under certain laws. To learn more about the choices available to you with respect to these practices, see the Opting Out of Targeted Advertising, Sharing, and Sales section below.

You can also learn more about interest-based ads, or opt out of having your web browsing information used for behavioral advertising purposes by companies that participate in the Digital Advertising Alliance, by visiting www.aboutads.info/choices or if you reside in the European Union, by visiting www.youronlinechoices.eu. If you reside in Canada, visit www.youradchoices.ca.

In certain circumstances, we disclose (or permit others to directly collect) information about you. We disclose the categories of personal information described above in the Information We Collect and How We Use It section in the following ways:

We disclose personal information to vendors, service providers, contractors and consultants that need this information to provide services to us, such as companies that assist us with web hosting, shipping and delivery, payment processing, fraud prevention, customer service, and marketing and advertising.
If you choose to allow the Websites to use your location to find stores near you, integration partners will collect that information directly from you.
We disclose personal information, such as your postal address or your email address, to third parties for their own marketing purposes or as a means to extend the reach of our marketing. For example, we disclose information to data co-ops and mailing list providers who help us curate and grow our audience and provide other ad-related services. Depending on where you live, these activities may constitute “sales” under certain laws, and you may opt out as described in the Opting Out of Targeted Advertising, Sharing, and Sales section below.
We disclose personal information if we believe that disclosure is in accordance with, or required by, any applicable law or legal process, including lawful requests by public authorities to meet national security or law enforcement requirements.
We disclose personal information if we believe that your actions are inconsistent with our user agreements or policies, if we believe that you have violated the law, or if we believe it is necessary to protect the rights, property, and safety of KEEN, our users, the public, or others.
We disclose personal information to our lawyers and other professional advisors where necessary to obtain advice or otherwise protect and manage our business interests.
We disclose personal information in connection with, or during negotiations of certain corporate transactions, including the merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company.
We disclose personal information when we have your consent or you direct us to do so. For example, if you provide a product review or otherwise post content on our Websites, we will disclose that information publicly.
We also disclose aggregated or de-identified information that cannot reasonably be used to identify you. KEEN processes, maintains, and uses this information only in a de-identified fashion and will not attempt to re-identify such information, except as permitted by law.

Access, Correction, and Deletion

Depending on where you reside, you may have the right to (1) request to know more about and access your personal information and receive your data in a portable format, (2) request deletion of your personal information, and (3) request correction of inaccurate personal information. 

To request access, correction, or deletion of your personal information, email us at info.rekeen@keenfootwear.com or contact us at 1.866.676.KEEN(5336). You can also access, correct, or delete certain information stored within your online account by logging into your account.

Please note that to protect your personal information, we may need to verify your identity before processing your request. We may verify your request by asking you to provide information related to your recent interactions with us. If we deny your request, you may appeal our decision by contacting us at info@keenfootwear.com. If you have concerns about the results of an appeal, you may contact the attorney general in the state where you reside.

Opting Out of Targeted Advertising, Sharing, and Sales

As described in the Targeted Advertising and Analytics section above, we process personal information to understand and improve your experience with our Websites and to serve you advertisements on non-KEEN properties. Some of these activities may be considered “sales” or “sharing” of your personal information or “targeted advertising” under the law that applies to you. 

In addition, we disclose your information to other entities for marketing purposes as described in the Disclosures of Information section, which may constitute “sales” of your personal information under certain laws.

Depending on where you reside, you may have the right to opt out of targeted advertising, sharing, and sales of your personal information. You can do so by visiting Your Privacy Choices or by visiting our Websites with a legally-recognized opt-out preference signal enabled (such as the Global Privacy Control).

Nondiscrimination

We will not discriminate against you for exercising your privacy rights.

Cookies and Other Tracking Technologies

We use cookies and other tracking technologies to analyze visits to our Websites and interactions with our communications to help us improve our Websites, services, and marketing campaigns.  We also use cookies to help keep track of items you put into your shopping cart, including when you have abandoned your cart, and information collected is used to determine when to send cart reminder messages via SMS.  Most web browsers are set to accept cookies by default. If you prefer, you can usually adjust your browser settings to remove or reject browser cookies. You can also click here to adjust certain cookie settings. Please note that removing or rejecting cookies could affect the availability and functionality of our Websites. For more information about cookies and how to disable them, see our Cookie Statement.

Communications Preferences

You may opt out of receiving text messages or promotional emails from KEEN by following the instructions in those communications or by sending us an email at info.rekeen@keenfootwear.com.  If you opt out, we may still send you non-promotional emails, such as those about your account or our ongoing business relations.

KEEN is headquartered in the United States, and we have operations and vendors in the United States, Canada, Japan, the Netherlands, and other countries. Therefore, we and those that perform work for us may transfer your personal information to, or store or access it in, jurisdictions that may not provide levels of data protection that are equivalent to those of your home jurisdiction. Where required by law, we provide adequate protection for the transfer of personal data in accordance with applicable law, such as by obtaining your consent, relying on the European Commission’s adequacy decisions, or executing Standard Contractual Clauses. Where relevant, you may request a copy of these Standard Contractual Clauses by contacting us at info.rekeen@keenfootwear.com.

If you are a California resident, California law requires us to disclose the following additional information with respect to our collection, use, and disclosure of personal information. If you reside in California, this section applies to you. 

Additional Disclosures

In the preceding 12 months, we have collected the following categories of personal information: identifiers, characteristics of protected classifications under California or U.S. law, commercial information, internet and electronic network activity information, audio and visual data, professional or employment-related information, and inferences. For more information about the data points we collect, the categories of sources of such collection, and how we collect personal information for business and commercial purposes, please see the What We Collect and How We Use It section above. In the preceding 12 months, we have disclosed personal information for the business and commercial purposes described in the Disclosures of Information section above, and we have made disclosures for business purposes to the following categories of recipients:

Identifiers, such as your name, IP address, and email address
Fraud prevention partners, data analytics providers, marketing partners, payment and financing processors, fulfillment partners, customer support partners, internet service providers, operating systems and platforms, customer feedback platforms, cloud service providers, and the public (for example, the name you choose to provide in connection with a product review may be disclosed publicly).

Characteristics of protected classifications under California or U.S. law, such as age
Fraud prevention partners, data analytics providers, marketing partners, Internet service providers, operating systems and platforms, customer feedback platforms, and cloud service providers.

Commercial information, such as records of products purchased
Fraud prevention partners, data analytics providers, marketing partners, payment and financing processors, fulfillment partners, customer support partners, Internet service providers, operating systems and platforms, customer feedback platforms, and cloud service providers.

Internet and electronic network activity information, such as browsing history, search history, and information about your activities on our Websites
Fraud prevention partners, data analytics providers, marketing partners, customer support partners, Internet service providers, operating systems and platforms, customer feedback platforms, and cloud service providers.

Professional or employment- related information, such as where you work
Fraud prevention partners, data analytics providers, and customer support partners.

Audio and visual data, such as phone recordings when you contact customer service or photos submitted in connection with a product review
Fraud prevention partners, customer support partners, Internet service providers, operating systems and platforms, customer feedback platforms, cloud service providers, and certain photos may be shared publicly in some circumstances (such as in connection with a product review).

Inferences, such as your shopping preferences
Fraud prevention partners, data analytics providers, marketing partners, customer support partners, Internet service providers, operating systems and platforms, customer feedback platforms, and cloud service providers.

In the preceding 12 months, we have shared or sold the following categories of personal information to the following categories of third parties for the commercial purpose of advertising our products to you: 

Category of Personal Information & Category of Third Parties:

Identifiers
Marketing and advertising networks, data co-ops, and data analytics providers.

Internet or other electronic network activity information
Marketing and advertising networks, data co-ops, and data analytics providers.

Commercial information, such as records of products purchased
Marketing and advertising networks, data co-ops, and data analytics providers.

Inferences, such as your shopping preferences
Marketing and advertising networks, data co-ops, and data analytics providers.

We do not knowingly sell or share personal information about consumers under the age of 16.

Data Retention

We store personal data associated with your account for as long as your account remains active. If you close your account, we may retain some information about you and your purchases where we have an ongoing legitimate business need to do so (for example, to comply with applicable legal, tax or accounting requirements). We store other personal data for as long as necessary to carry out the purposes for which we originally collected it and for other business purposes explained in this Privacy Policy.

Your Privacy Rights

You have the right to opt out of sharing and sales at any time by clicking here. You can also opt out of certain targeted advertising, sharing and sales by visiting our Websites with a legally-recognized universal choice signal enabled (such as the Global Privacy Control). You may need to renew your opt-out choice if you use a different browser or device to access our Websites. Please see the Your Privacy Rights and Choices section above for more information about the privacy rights you have as a California resident, how to exercise your rights, and how we will verify your requests.

If you are submitting a rights request as an authorized agent, you are required to submit proof of your authorization to make the request, such as a valid power of attorney or proof that you have signed permission from the individual who is the subject of the request. Please do not provide any sensitive personal information in connection with this request, such as a driver’s license or other government-issued ID. In some cases, we may be required to contact the individual who is the subject of the request to verify his, her, or their own identity or confirm you have permission to submit this request. If you are an authorized agent seeking to make a request, email us at info.rekeen@keenfootwear.com or contact us at 1.866.676.KEEN(5336).

Notice of Financial Incentives

We offer various financial incentives. For example, we may provide discounts, coupons, or other benefits to customers who join loyalty programs or sign up to receive our marketing emails or text messages. When you participate in a financial incentive, we collect personal information from you, such as identifiers (like your email address or phone number), commercial information (like your purchase preferences and interests or purchase history), and professional or employment-related information. You can opt into a financial incentive by following the sign-up or participation instructions provided. If you later decide to opt out of receiving any ongoing benefits, you can do so at any time by following the applicable unsubscribe instructions or contacting us at info@keenfootwear.com. The value of your personal information is reasonably related to the value of the offer or discount presented to you.

Shine the Light

California law permits residents of California to request certain details about how their information is shared with third parties for direct marketing purposes. Under the law, a business must either provide this information or permit California residents to opt in to, or opt out of, this type of sharing. KEEN qualifies for this alternative option. To opt out of having information about you shared with third parties for direct marketing purposes, please click here.

If you are located in the European Economic Area, the United Kingdom or Switzerland, our legal basis for collecting and using the personal information described above will depend on the personal information concerned and the specific context in which we collect it.
When we process your personal data as described above, we do so in reliance on the following lawful bases:

To perform our responsibilities under our contract with you (e.g., processing payments for and providing the products and services you requested).
When we have a legitimate interest in processing your personal data to operate our business or protect our interests (e.g., to provide, maintain, and improve our products and services, conduct data analytics, and communicate with you).
To comply with our legal obligations (e.g., to maintain a record of your consents and track those who have opted out of marketing communications).
When we have your consent to do so (e.g., when you opt in to receive marketing communications from us). When consent is the legal basis for our processing your personal data, you may withdraw such consent at any time.

We store personal data associated with your account for as long as your account remains active. If you close your account, we may retain some information about you and your purchases where we have an ongoing legitimate business need to do so (for example, to comply with applicable legal, tax or accounting requirements). We store other personal data for as long as necessary to carry out the purposes for which we originally collected it and for other business purposes explained in this Privacy Policy.
If you have questions about our privacy practices, please email info.rekeen@keenfootwear.com.
If you have a concern about our processing of personal data that we are not able to resolve, you have the right to lodge a complaint with the Data Protection Authority where you reside. Contact details for your Data Protection Authority can be found using the links below:
For individuals in the EEA: https://edpb.europa.eu/about-edpb/board/members_en
For individuals in the UK: https://ico.org.uk/global/contact-us/
For individuals in Switzerland: https://www.edoeb.admin.ch/edoeb/en/home/the-fdpic/contact.html

If you are a Canadian resident, this section applies to you.

Consent

By submitting personal information to KEEN or our service providers and agents, you consent to the collection use, disclosure, and transfer of your personal information in accordance with this Privacy Policy and as permitted or required by law. You may withdraw your consent at any time to the collection, use, disclosure, or transfer of your personal information time by emailing us at info.rekeen@keenfootwear.com. If you withdraw your consent (or if you decide not to provide certain personal information), you acknowledge that KEEN may not be able to provide you, or continue to provide you, with certain products, services, or information that may be of value to you.

Canada’s Anti-Spam Law

We will only send you commercial electronic messages (“CEMs”) where we have your express or implied consent to do so. Your consent to receive CEMs is implied where we have an existing business relationship with you, or you have reached out to us and made an inquiry within a certain time frame. You may unsubscribe from receiving CEMs at any time by following the instructions in those communications or by sending us an email at info.rekeen@keenfootwear.com.

1.  Business Operator Handling Personal Information

KEEN, Inc.
515 NW 13th Avenue
Portland, Oregon 97209

2.  Joint Use of Personal Data

We jointly use Personal Data as follows:

Personal Data Jointly Used:
Personal Data listed in section II above

Joint Users:
KEEN, Inc.
KEEN Japan GK

Purposes for which Personal Data is Used by Joint Users:
Purposes listed in section II above

Entity Responsible for Managing Personal Data:
KEEN, Inc.
515 NW 13th Avenue
Portland, Oregon 97209
Attn: General Counsel

If you have a question, concern or complaint about this Policy or our processing of your information (including information regarding Security Control Measures we have taken), you can contact us by email at info.japan@keenfootwear.com.

Changes to This Policy

If we change this Policy, we will post those changes on this page in addition to updating the “Last Updated” date at the top of this webpage. If we make material changes, we will notify you more directly, for example by posting a notification or message on the Websites or by emailing you prior to such changes taking effect. We encourage you to review this Privacy Policy frequently to stay informed of the latest modifications.

Contact Us

If you have a question, concern or complaint about this Policy or our processing of your information, you can contact us by email at info@keenfootwear.com.

Copyright © 2024 KEEN, Inc. All rights reserved. KEEN and the KEEN logo are registered trademarks of KEEN, Inc.